Tuesday, May 15, 2007

Have a Beer!

I just want to say have a Moosehead beer:

Steven Poirier, president of New Brunswick-based Moosehead Breweries, says a huge slice of Canada's brewing industry has been swallowed by foreign interests -- mostly U.S. brewing giants.

"Close to 90% of all beer sold in Canada today is controlled by foreign brewers," Poirier says in a speech he will deliver today in Saint John, N.B.

"This is probably the highest percentage in the world."
...
Moosehead, which traces its roots to 1867, is now the largest Canadian-owned brewery. Its products account for about 5.5% of national beer sales.

Poirier says the three fastest growing beer brands in Canada are U.S. brands that have invested millions in advertising and promotional campaigns.

He says Canadian consumers have bought into the U.S. campaigns, which often use Canadian images and themes.

From the Moosehead website:

Availability of our other brands is as follows:

Moose Light – NB, NS, PEI, NL, ON, MB, SK(cans only), AB
Moosehead Pale Ale – AB, ON, NB, NS, PEI
Moosehead Premium Dry – NB, NS, PEI, NFLD
Moosehead Dry Ice – NS, PEI
Alpine Lager - NB, NS, PEI, AB
Alpine Light – NB, PEI, NS (Wine & private specialty stores and Moosehead Cold Beer Stores only)
Clancy’s Amber Ale – NB, NS, PEI, MB
Cold Filtered Light – NB, PEI, (soon to be NS)

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